It’s estimated that ad-blocking will cost marketers $27 billion by 2020, according to research from Juniper Research. Accenture Interactive’s R&D unit, based in Sophia Antipolis, France, has created a potential alternative to pre-roll. Using artificial intelligence to identify “hot spots,” this technology can scan an image and embed a contextual marketing message in real-time to seamlessly integrate with the video. At this year’s Cannes Lions Festival, Campaign caught up with Accenture Interactive’s managing director Alex Naressi for a demo of this patent-pending technology.
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haymarket massacre New A.I. Tech Embeds Personalized Content in Videos to Combat Ad-Blocking | |
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| Film & Animation | Upload TimePublished on 4 Jul 2017 |
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