✅ Video tutorial of How to make a creative BRIEF or BRIEFING + Free template, implementing the tools of our program, do not miss this video! In my channel you will find tutorials, tricks and graphic design tips. (photoshop cs6, Illustrator, After Effects) ✅ Subscribe: https://goo.gl/s2qpCZ ✅ Website: http: //www.diseñoscreativos.com SUPPORT MATERIAL: http://www.xn--diseoscreativos-1qb.co... ⭐ Strategic thinking for advertising creatives. The 100 steps of the creative briefing. http://amzn.to/2H5FicZ PHOTOSHOP CREATIVE PACK: https://goo.gl/riooh1 Join the Community: https://goo.gl/JqRkBS More Tutorials on my page! http: //www.diseñoscreativos.com Subscribe! https://goo.gl/s2qpCZ My Instagram! https://goo.gl/mf9qh9 My twitter! https://goo.gl/QLztBA "Like" the video and share it! How to make a creative BRIEF or BRIEFING + template Free | designscreativos.com. In this video you learn several ways to use and make with it A BRIEF OR BRIEFING, we could also say 3d letters, following these steps of the tutorial you will give a unique design to your projects. ✅ If you like this channel and want to help by making a donation: https://goo.gl/ivocdo Name: How to Make a Creative BRIEF or BRIEFING + Free Template | diseñocreativos.com theme: How to make a creative BRIEF or BRIEFING + Free template ✅ INFORMATION OF MY DESIGNS! If you want a design, you can contact me through my social networks. All payments will be made via Paypal: The design will be done between 1 and 5 days after I receive the payment. Briefing model good creatives we know that from theory to practice there is a good stretch, in many cases expectations are not met because each client, each agency and each professional usually have their own work methods. Therefore, I leave some universal keys to structure a brief well: 1. Description of the brand / product. It is written in a few words, so that anyone who reads it knows and discovers the strengths and weaknesses of both the advertiser and the product or service to be communicated. The more knowledge we have of both, the easier it will be not to deviate from the path. In addition, getting to know our main competitors, the positioning of each one and our differentiation, will help us to better focus all the work. 2. Objectives. What does the client seek to achieve through this campaign or action? Sell, capture, raise awareness, build loyalty, etc. The objectives must be well defined both quantitatively and qualitatively. They must be in sync with the overall objectives of the brand. Once defined, the measurement KPIs of the campaign will be established. We will take this information into account when measuring the success of the campaign, once it is launched. 3. Description of the target audience. Determine the main variables (demographic, economic, cultural ...) that allow defining the present or future behavior of the target audience. It is also important to know their habits, interests and insights that are recognizable and that can help us when preparing the campaign. If the target is very broad, it is advisable to classify and order them according to the level of importance for the campaign, likewise indicate the existence of "tribes" around the interests of the product or service. 4. Benefit to communicate. Establish the possible axes on which the campaign is structured to meet the objectives and serve as a starting point for the creative team. In short, the USP (Unique Selling Proposition), what does or does our product or brand stand out from the rest? What is our differentiation? 5. Timing. In advertising the rush does not exist, having it for is enough. Therefore, it is vital to detail the time available until the launch of the campaign, taking into account whether it is necessary to intervene any other team or professional (actors, programmers, speakers, etc.). Achieving a quality result is a fundamental premise and therefore, depending on the actions entailed by the campaign, we must estimate realistic times. Note also if different phases are contemplated. 7. Budget. It is a section that sometimes is never specified, obviously the client wants the more better but paying as little as possible. Indicate a quantity or at least a budget range will help us to develop a more realistic proposal and according to the available budget, so that the advertiser has a rough idea of what you want, whether a Mc Donald's menu or a restaurant2 Michelin stars.
🔵 COMO HACER un BRIEF Creativo + plantilla GRATIS ⭐⭐⭐⭐⭐ - YouTube |
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| Education | Upload TimePublished on 14 Feb 2018 |
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